Turning a founder story into press coverage that actually runs
Founders think their company history is the story. Reporters disagree. Here's how to find the angle a journalist will actually write.
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Guides & field notes
Field notes on earned media, expert commentary and the craft of getting a founder quoted.
How to become a journalist's first call
Expert commentary is the most under-used PR channel there is. The unglamorous habits that make reporters save your number.
Read article →Trade press vs national coverage: which one actually moves your pipeline
A national hit feels like winning. A trade placement quietly closes deals. How to tell which one you actually need.
Read article →Running a newsworthy data study without a research budget
Original data is the surest way to earn coverage — and you can produce it with a survey tool, a spreadsheet and a clear question.
Read article →Measuring earned media without lying to yourself
Impressions and 'ad value equivalency' are comfortable fictions. The handful of measures that tell you whether PR is working.
Read article →Being crisis-ready before you ever need to be
The worst time to write your crisis plan is during the crisis. A calm, practical guide to preparing while nothing is wrong.
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