What we do
Three ways we put you on the record
Founder & brand stories
We find the angle inside your business a reporter actually wants — the turning point, the data, the contrarian take — and shape it into a story editors run on merit.
Expert commentary
Journalists need credible voices on deadline. We position you as the go-to source in your field and feed reporters timely, quotable commentary before your competitors think to.
Trade & regional placements
National hits are loud; trade and regional press convert. We build relationships with the niche editors whose readers are your buyers, and place you where decisions are made.
How a campaign runs
From a quiet expert to a quoted one
Listen for the story
We start with a working session, not a brief template. The strongest angle is usually something you've stopped noticing about your own business.
Build the pitch
We turn the angle into reporter-ready material: a tight pitch, supporting data, a spokesperson bio and the quotes that make a journalist's job easy.
Work the relationships
We pitch the right editors individually — people we already know — and stay on deadline so your name is in the inbox when the story breaks.
Report what landed
Every placement, every link, every quote, in plain English. No vanity dashboards — just the coverage and what it did.
From the journal
Recent field notes
Turning a founder story into press coverage
The angles reporters actually bite on — and the ones founders wrongly think matter.
Read →How to become a journalist's first call
Expert commentary is the most under-used PR channel. Here's how to own a beat.
Read →Trade press vs national coverage
One feels impressive; the other moves your pipeline. When to chase each.
Read →Have a story sitting in plain sight?
Send us a sentence about what you do and the moment you're proud of. We'll tell you honestly whether there's coverage in it — and where.
Start the conversation →